With a modern Data Warehouse based on the latest technology, Krifa can now make better decisions based on a common ground.
"We wanted a more flexible system where you can collect data in an easier and more automated way and generate reports and statistics with accepted definitions that live up to a certain quality."
Per Balsløw Østergaard, IT-project leader at Krifa
The new solution supports Krifa’s employees and, in particular, the management in making more data-driven decisions.
Krifa have a lot of data from different places. Therefore it is of great value that the collection of data has been automated. This makes it easy for Krifa’s employees to create reports and dashboards in Power BI, which provides insight into the business easily and intuitively. In addition, it is now possible to show complicated data from many different systems more easily and manageable. Thus, development trends can be tracked in time and acted on more proactively than before.
The new solution creates a common data basis where the truth about data is gathered in one place. This means that different terms and concepts are agreed upon and used the same way across the organization. The common data basis will help create insight and curiosity for the benefit of employees, members, and the community. This eases the pressure on Krifa’s BI team at the same time. In the long run, value creation will be created directly by Krifa’s people.
The solution has created an excitement among employees and managers throughout the organization.
"We will become a much more data-driven company, where we can better follow up on what adds value and enable us to make better decisions."
CEO at Krifa
New opportunities with Machine Learning
Data from Krifa’s new Data Warehouse is used to enrich a Customer Churn Prediction – an analysis based on Machine Learning. Together with Kapacity, a complex calculation model has been developed to help predict which members are most likely to leave Krifa. In this way, their new Data Warehouse helps create additional insight into each member. The solution will be launched in mid-March.
Technology such as Machine Learning – e.g. based on Microsoft and open source technologies – enables the identification of potential churners. The technology, which is becoming more and more accessible, can quickly and with great statistical certainty tell you which parts of your customer group are at risk of leaving you – it provides you with your very own crystal ball.
The BI-team also provides a number of other value-adding reports that free up time from controllers as well as management.
There has been mutual professional cooperation between Krifa and Kapacity.
”Kapacity are a professional supplier who will go a long way to help Krifa achieve their goals through constructive collaboration and a dialogue-based approach. Kapacity is happy to challenge Krifa if their wishes are not possible to meet within a reasonable financial and functional framework. The collaboration is not over, but minimized as Krifa’s own employees gain the required knowledge,” says Per Balsløw Østergaard.
Krifa offers assistance and inspiration to all their customers throughout their working lives. Krifa wants to create good working conditions for people and influence workplaces and society towards a better work-life. With its 190,000 members, Krifa is today the fourth largest trade union movement in Denmark.
Krifa was founded in Randers in 1899. In 2012, they moved to Krifa Aarhus, which houses the Executive Board and a number of central functional areas such as the a-box secretariat, legal department, finance, sales, and communications.