Today's customers want visibility into their own energy data

Today's customers demand greater insight into their energy consumption – this is how electricity companies can increase trust

Due to price increases, uncertainty and market fluctuations, only 21 percent of Swedes trust their electricity supplier, according to a survey conducted by Energy Consumer Survey. The same survey shows that of all invoices, electricity invoices rank as the most difficult for consumers to understand. By implementing APIs, energy companies can present personalized data in real time and create a seamless customer experience that increases trust. 

API (Application Programming Interface) is basically a set of rules and protocols that allow different systems to talk to each other. With the help of smart integrations, both internal processes can be simplified, making daily work smoother and less time-consuming for employees, and external data can be communicated in a way that improves the customer experience. 

Companies in the energy industry often collect a large amount of data from several different sources, such as electricity meters, sensors, billing systems and databases. By integrating these systems, repetitive tasks can be automated, errors caused by the human factor can be minimized and personalized energy analyses in real time can be presented. 

How energy companies can increase customer satisfaction using APIs

1. Seamless experience with external services 

APIs enable the integration of existing systems with external platforms and applications that customers already use in their daily lives. For example, data about each consumer’s energy consumption can be shared with smart home devices, energy management apps, or other platforms that analyze energy consumption. This provides customers with a seamless, frictionless experience. 

2. Increased confidence with better insight 

One way to increase customer trust is through increased transparency. Through APIs, energy companies can offer customers access to real-time data on energy consumption, invoices and other relevant information. When customers gain better insight into their energy consumption, they can make informed decisions about energy efficiency and cost savings.

3. Smoother customer journey with fewer errors

APIs can also automate internal processes, such as customer registration, billing, and changes to customer information. This reduces the need for manual handling and the risk of potential errors, making customer management more efficient and faster. When a customer interacts with the utility, they are met with a smooth and convenient experience, whether it is changing their address, signing a new contract, or asking a question about their latest bill. When a customer cancels, they also lose access to all systems with just the click of a button. 

Digitalization gives customers insight into their energy consumption

Digitalization plays a crucial role in giving customers deeper insight into their energy consumption. By implementing advanced digital tools, energy companies can create more engaging and informative customer experiences. Here are some ways this can be achieved: 

• Smart metering and analytics: Smart meters allow utilities to collect detailed data on energy consumption in real time. This data can be analyzed and presented to customers in an easy-to-understand manner through digital platforms, providing a clear picture of their consumption patterns. 

• Mobile applications: Through user-friendly mobile apps, customers can access detailed information about their energy consumption, bills and potential savings. Apps can also offer push notifications about unusually high consumption or tips on energy efficiency. 

• Personalized energy reports: By sending out personalized energy reports, energy companies can help customers understand their energy costs better and provide concrete advice on how they can reduce their consumption and thereby their costs. 

• Chatbots and virtual assistants: By integrating AI-powered virtual assistants and chatbots, customers can get quick answers to questions about their energy consumption and get help optimizing their energy use. 
  

Get started with automated customer onboarding

At Twoday, we are happy to help you build a technical platform that is integrated with all your systems. We can also leverage your existing APIs to develop smart and agile solutions. Whether you want to take a holistic approach or refine selected parts, we are ready to improve the entire experience for your customers.

Do you want to know how we at Twoday can help your company?

Contact us today!