An inspiring digital platform that strengthens the brand and boosts B2B and B2C sales
An inspiring brand universe
Bloomingville's solution stands on a solid technical foundation. Thanks to integration with the relevant business systems, the company achieves high automation and optimal utilization of the rich data volumes from PIM.
However, technology isn't everything. That's why we've created a design that enhances the digital brand expression of Bloomingville's four brands and ensures a great buying journey for both individual consumers and retailers. Our focus here has been on inspiring and creating a desire to explore the many products.
On the new website, Bloomingville inspires, for example, by bridging the gap between environmental images and products. With a user-friendly hotspot function, you can easily click on the products you see in the environmental image. Simple and very effective.
Simple and effective B2B e-commerce
The product presentation of Bloomingville's four brands has been taken to a new level. All products are showcased in an inspiring and visually rich environment, and at the bottom of each product page, you can see related products.
To further emphasize the universe and assist consumers, Bloomingville's Creative Director presents their own favorites. Additionally, the website offers a wide range of technical and sales-supporting features, such as B2B e-commerce and the ability for salespeople and agents to create a new customer directly in NAV and make purchases for the customer.
10 years of experience with B2B e-commerce achieved in 6 months
Over the past 10 years, we've assisted 20+ interior and furniture companies in achieving success with B2B e-commerce solutions.
This has given us unique insights into what works (and what doesn't) in terms of strategy, design, and technology in the interior and furniture industry.
We've gathered this knowledge into a 6-month development program, enabling interior and furniture companies to achieve B2B e-commerce success more easily and rapidly.
This program is called Espresso M, forming the foundation of our work with Bloomingville. With Espresso M, Bloomingville gained 10 years of B2B e-commerce experience in just 6 months.
Interior and furniture
Global website with three language versions
CMS and e-commerce platform: Dynamicweb
Integration with NAV and PIM
Digital strategy, B2B e-commerce, PIM, B2C website, Design, Content, Technical implementation, Marketing