Savings Banks Group initiates major business transformation with Microsoft Cloud
Savings Banks Group consists of local savings banks across Finland and the Savings Bank Centre. In addition to comprehensive retail banking services, they offer customers investment, real estate and insurance services.
Savings Banks Group is launching the largest business development initiative in its more than 200-year history. This transformation will take the group toward its digital vision, enabling a seamless combination of personal and digital customer service. The goal is simple but ambitious: to make everyday interactions easier for customers and employees while preserving the strong tradition of human-centric service.
Client: Savings Banks Group
Industry: Financial services
Location: Finland
The challenge: Reaching customer expectations requires systems that can adapt
Savings Banks Group is launching the largest business development initiative in its more than 200-year history. This transformation will take the group toward its digital vision, enabling a seamless combination of personal and digital customer service. The goal is simple but ambitious: to make everyday interactions easier for customers and employees while preserving the strong tradition of human-centric service.
Rapidly changing customer expectations require systems that can adapt. According to CEO Karri Alameri, this is not only an IT initiative, but a full business transformation designed to improve daily life for customers and employees.
The solution: A renewal of CRM management and processes with Microsoft Cloud
To achieve these goals, the Savings Banks Group will deploy Microsoft Cloud services widely across its operations. A key component of the transformation is the renewal of customer relationship management. The group will rebuild its CRM processes on Microsoft Dynamics 365 with the support of Twoday’s agile specialists.
The preparation phase included user centric definition of the CRM concept, roadmap creation, solution architecture description and outlining the implementation scope. The core design principle is to maximize the use of low code capabilities in Dynamics 365 and Power Platform instead of relying on traditional custom development. This ensures alignment with Microsoft Cloud’s future roadmap and supports long-term system maintainability.
The results: A smoother customer experience and benefits for the daily lives of employees
Dynamics 365 will serve as a platform for customer data management and customer service processes, seamlessly integrating personal service channels and digital services. The cloud-based customer relationship management solution will enable easier customer experience, which will lead to measurable business benefits for both the customer experience and the daily lives of employees.
The first phase of the long-term initiative will be rolled out in stages by the end of 2026, forming a stable foundation for future development.
“We are making the biggest investment in our company's over 200-year history. This investment will enable us to respond more rapidly to changing customer needs. However, this is not just an IT project, but a business transformation that will make everyday life smoother for our customers and employees. We will not forget about people and customers, on the contrary, we will make better use of our systems in our background work and have more time for the most important thing - meeting our customers.”
Karri Alameri
CEO, Savings Banks Group
“Our ambitious transformation project involves business model development and information systems modernization, which places high demands on our partners. Twoday's cutting-edge expertise in modern Microsoft Cloud business application solutions convinced us.”
Pekka Suomalainen
CIO, Savings Banks Group
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