At the end of 2025, Global food company, Danish Crown was at a data crossroads. With two different platforms in use, its data was becoming increasingly siloed. They had to decide whether to renew the licenses of both systems in the coming years and also needed to upgrade their ERP system from SAP ECC to SAP 4/HANA. With support from Twoday and Innologic, Danish Crown gained a more complete understanding of its complex data landscape and have made informed decisions about the future.

Over the past two decades, Danish Crown had invested in SAP business warehouse technology (SAP BW 7.5) and more recently introduced Microsoft Azure Synapse analytics. Both platforms provided benefits to Danish Crown. However, as the organisation developed, it needed to be more strategic around its data – not least so Danish Crown could leverage the potential of AI.

A single vendor-neutral advisory team
To gain a better understanding how the existing technology landscape supported its needs today and could continue to do so in the future, Danish Crown brought in the experts. Innologic contributed with in-depth SAP domain knowledge while Twoday brought expertise in Databricks and Microsoft Fabric capabilities. Together they advised Danish Crown on the design of a future-proof, scalable cloud architecture.

“The Twoday and Innologic team have expertise that is second-to-none. They worked as a unified team to create a series of scenarios and gave us the facts and technical information we needed to understand the consequences of our choices around how we manage our data, in the short and long term.”

Mads Jensen Kubel
Data & AI Senior Development Manager & Delivery Lead, Danish Crown

Creating clarity in a complex set-up
The analysis project started in December 2025 and followed the Twoday established assessment framework with its proven tools and accelerators. This work was supplemented with workshops with all relevant stakeholders.

Through this process, Twoday and Innologic broke down Danish Crown’s data landscape into different business areas, domains and solutions. This created a clear understanding of:

• The most important business and technical decision drivers
• The new capabilities required by the data platform
• The domains, solutions and development in existing solutions
• The strengths, limitations, dependencies, and roles of the different platforms

• A clear understanding of which platform best supports future needs
• A solid foundation for future-proof development work that can leverage the potential of AI
• More efficient investment in IT infrastructure
  
  

Ready for change
The analysis revealed that Danish Crown would gain the greatest benefit by investing in new SAP BDC, Datasphere and Databricks Lakehouse architecture. During the workshops, the Danish Crown team learnt more about the possibilities inherent in this set-up, so they are now energized about the change.

A new network with valuable experience
Alongside the expert guidance and analysis, the Twoday Innologic team shared insights from other projects and made strategic introductions to other customers with relevant experience. This allows Danish Crown to learn from organizations facing similar challenges.

Based on the guidance and advisory services from Twoday and Innologic, Danish Crown has developed a roadmap for their future data platform and are making plans to implement it in the coming months. Services provided:

• Data platform strategy
• Advisory services