“The Twoday and Innologic team have expertise that is second-to-none. They worked as a unified team to create a series of scenarios and gave us the facts and technical information we needed to understand the consequences of our choices around how we manage our data, in the short and long term.”

Mads Jensen Kubel
Data & AI Senior Development Manager & Delivery Lead, Danish Crown

At the end of 2025, Danish Crown was at a data crossroads. Two different platforms. Both had served the business well, but they needed to decide whether to keep renewing licenses for both, at the same time as planning a move from older to new generation. For a company feeding people across 130 countries, this wasn't just a licensing decision. Siloed data makes it harder to forecast demand accurately, respond to supply disruptions, or spot inefficiencies that waste food and resources. Danish Crown needed a clear, honest view of its options before committing to a direction for the next decade.

Over the past two decades, Danish Crown had invested in SAP business warehouse technology (SAP BW 7.5) and more recently introduced Microsoft Azure Synapse analytics. Both platforms provided benefits to Danish Crown. However, as the organisation developed, it needed to be more strategic around its data – not least so Danish Crown could leverage the potential of AI.

A single vendor-neutral advisory team
Danish Crown brought in Twoday and Innologic to get that clarity. Innologic contributed deep SAP domain knowledge, Twoday brought expertise in Databricks and Microsoft Fabric. Neither company had a platform to sell, which meant Danish Crown got a straight assessment rather than a pitch. Together, the two teams advised on the design of a scalable, future-proof cloud architecture built around what Danish Crown actually needed, not around what either partner happened to offer.

Creating clarity in a complex set-up
The project started in December 2025, using Twoday's established assessment framework alongside workshops with stakeholders from across the business. Together, the teams broke Danish Crown's data landscape down into its business areas, domains and solutions. This gave Danish Crown a clear picture of the decisions driving the business, the capabilities a new platform would need to support, and the strengths, limits and dependencies of each existing system. For a company this size, that kind of clarity is rare, and it's the foundation for making a change that actually holds.

A network built on shared challenges
Beyond the analysis itself, the Twoday and Innologic team connected Danish Crown with other organizations facing similar data challenges.

Danish Crown now has a clear view of which platform best supports its future needs, a solid foundation to build AI capabilities on top of, and a more efficient path for its IT investment. That efficiency isn't the point in itself. It's what frees up resources for the parts of the business that matter more directly to Danish Crown's mission: getting food to people reliably, safely, and with less waste, across 130 countries.

Danish Crown has since developed a roadmap for its future data platform and is planning implementation over the coming months.

Services provided:

• Data platform strategy

• Advisory services