A digital platform that strengthens sales and service across 150+ dealers
Nic. Christiansen Group is one of Denmark’s largest automotive groups and a key player in the import, distribution, sales, servicing, leasing, and financing of cars. With more than 1,200 employees and a dealer network of over 150 car dealerships across Denmark, Sweden, Germany, Finland, and the Baltics, the group is working to strengthen collaboration with its dealers and create more efficient and scalable processes across the organization.
Client: Nic. Christiansen Group
Industry: Industrials & Manufacturing
Location: Denmark
The challenge: Processes that no longer supported customer needs
Nic. Christiansen Group wanted to realize a new digital strategy that could strengthen its relationship with car dealers while also making internal workflows more efficient. A key focus area was the car ordering process, which had become complex and difficult to navigate over time. The existing ordering flow no longer matched customer needs and made it both time-consuming and unclear to configure and order cars.
The lack of transparency meant that new dealers were increasingly turning to other partners. At the same time, it was difficult to ensure that the oldest cars in stock were sold first. This affected both inventory holding costs and the ability to meet sales targets for Nic. Christiansen Group as well as the individual dealerships.
At the same time, service workshops were experiencing challenges in ordering spare parts. The processes were manual and time-consuming, and limited transparency across inventories could lead to delays and errors in orders. For Nic. Christiansen Group, it became clear that digital solutions were needed to simplify processes and create a better overview.
The solution: Platforms that connect sales and servicez
Twoday designed and implemented a user-friendly ordering portal on the DynamicWeb platform. The solutions were developed with a focus on usability, transparency, and close integration with the group’s existing systems.
The ordering portal enables dealers to configure cars directly for the end customer in a simple and intuitive flow. Along the way, the solution automatically searches for matching vehicles in stock at other dealerships. This makes it possible to sell cars according to the FIFO principle, where the oldest vehicles in inventory are sold first, ensuring a more efficient inventory flow and reducing the risk of cars remaining unsold.
The solution is integrated with both ERP and BI systems and gives dealers a complete overview of orders, deliveries, invoices, inventory status, and sales targets. At the same time, both ongoing and historical orders can be tracked from order to delivery, strengthening transparency across the entire value chain.
Twoday was subsequently chosen as the partner to develop a dedicated spare parts portal for service workshops. The portal is built on the same DynamicWeb platform and includes live integration with AX, allowing service technicians to quickly view inventory status across workshops. The system also automatically suggests replacements for discontinued spare parts. The entire solution was designed with simplification in mind, minimizing the risk of errors in the ordering process.
The result: Streamlined processes across dealers, systems, and markets
Today, Nic. Christiansen Group has flexible and scalable self-service portals that can easily be rolled out to new markets and new car brands. The solutions can be adapted to individual brands, so dealers are met with a design and user experience that matches the respective brand identity without compromising functionality or efficiency.
The new solution means that day-to-day operations now involve significantly fewer ordering errors, shorter delivery times, and a much better overview of inventory across both dealerships and service workshops. Where orders were previously reviewed manually and handled through Excel spreadsheets, product information and inventory data are now updated automatically across platforms.
The solutions have reduced manual work, optimized internal workflows, and given Nic. Christiansen Group a solid digital foundation that supports both day-to-day operations and future scaling.
The collaboration with Twoday
The collaboration between Nic. Christiansen Group and Twoday has been based on close dialogue, strong professionalism, and a shared understanding of the business’s needs.
“We have appreciated the very professional and serious way they managed the entire development process. The project management was highly professional, and they were open and honest about resources and deadlines. So what was agreed was delivered. They were also skilled at understanding our business and our needs. In terms of functionality, they worked closely with our AX supplier, which was important in relation to, among other things, the user interface."
Kent Andersen, Group IT Director, Nic. Christiansen Group