Skip to content

Why should you upgrade to Optimizely CMS version 12?

Upgrading your CMS to the latest version can provide many benefits. By keeping your website updated and modern, you can reduce the risk of technical issues and ensure that it continues to function properly for a longer period of time. Optimizely CMS version 12 is the latest version of one of the most popular CMS, and there are several reasons why you should consider upgrading. In this article, we will take a closer look at some of these benefits.
4/14/23 11:48 AM Josefin Holmberg

News and benefits of Optimizely CMS version 12

  • Lower costs
    Staying with an outdated framework is likely to create increased support costs, especially if you use third-party components. Optimizely CMS version 12 is designed to be more stable and robust than previous versions. This also means a lower risk of your website experiencing technical issues, which can lower the costs of technical support and maintenance.
  • Access to more innovation
    By upgrading to Optimizely CMS version 12, you get access to an updated infrastructure that is more intuitive and user-friendly. The new version is designed with improvements and new features such as built-in tools for managing A/B testing and personalization, which can help you create more relevant and customized content for your users. It also gives you the ability to integrate with other innovative technologies and tools that can improve your website. For example, you can use artificial intelligence (AI) and machine learning techniques to create more intelligent and personalized content.
  • Improved user experience
    With the new version of Optimizely comes a range of new features and tools that can help improve the user experience for your website visitors. For example, you can use new design templates and custom layouts to create a more engaging and interactive website. You also get a more appealing look and feel with the new administrator experience that is more responsive and user-friendly than before.
  • Better performance
    The new version has been optimized to be faster and more efficient. Optimizely CMS version 12 and Commerce14 on .NET Core can handle 3 times more server requests, which means better scalability, efficiency, and that your website will load faster and work smoother.
  • Headless
    Optimizely CMS version 12 has improved support for Headless technology, which provides a more flexible and scalable architecture. In addition, the new version also has improved handling of APIs, making it easier to integrate content with other systems. For example, you can use an external database or third-party API to manage data, while still using Optimizely CMS to manage the content. This provides a higher degree of flexibility and the ability to customize the content experience for your users.
  • Increased security
    The new version has built-in security features that protect your website against malicious attacks and security issues, increasing the security of your website and its users.
  • Better integration with other tools and systems
    It is now also easier to integrate your CMS with other tools and systems that you may use to manage your website and its content. This can make it easier to work with your website and make changes when needed. Optimizely CMS version 12 has also improved support for API-based integrations, making it easier and more efficient to integrate with various third-party tools and technologies. This means that you can take advantage of the latest technologies and tools while still using the same CMS to manage your website across multiple platforms.
  • Improved support for working across multiple platforms
    The improved performance in the new generation .NET Core is platform-independent and compatible with the Windows, Linux, and Mac operating systems. It allows developers to work freely with the tools they prefer and makes it easier to build both new applications and sites.


    Optimizely Gold Partner

    twoday is an Optimizely Gold Partner and has worked with Optimizely for over 20 years and delivered over 500 projects. We implement desired design and functionality

Contact us

Want to learn more? You can reach us by filling out the form below. 

Related posts