That's how you create an e-commerce solution that boosts sales and reduces customer service costs
One digital platform for many needs
We have developed a digital platform that meets Actona's significant ambitions.
The platform consists of several individual elements that complement each other and collectively streamline internal processes, enhance user experience with Actona, and boost sales. We can categorize the platform into four main elements:
- Website for presenting Actona as a company and the complete product range
- B2B webshop for sales to Actona's retailers. The webshop requires login and is personalized for each retailer, allowing control over prices, assortments, and much more.
- Offer-generator for the sales department makes it simple and efficient to create digital offers.
- PDF-generator makes it easy to generate product PDFs from item lists, product cards, and the shopping cart - throughout the entire solution.
The solution is much more than just a webshop. It's a comprehensive e-commerce platform that streamlines work for both Actona's sales department and retailers. The elements strengthen Actona's activities across the customer journey - from inspiration on the website to the final sale. The entire system is built in Dynamicweb to ensure optimal coherence.
"We sold the first container on the webshop just a few days after launch. Honestly, we hadn't expected that, even though customers called our new design 'love at first sight'."
Helle Bjerre Drost, Marketing Manager in Actona
10 years of experience made it possible to take a shortcut to success
Over the past ten years, we've assisted numerous interior and furniture companies in achieving success with e-commerce.
This has provided us with unique insights into what works (and what doesn't) in terms of strategy, design, and technology within the interior and furniture industry.
We've compiled that knowledge into a six-month development program, enabling interior and furniture companies to take a shortcut to success in e-commerce.
The program is called Espresso M, and it formed the basis of our work with Actona. It provided them with ten years of experience in six months.
Interior and furniture
B2B e-commerce platform
CMS and e-commerce platform: Dynamicweb
Integration with NAV and Perfion PIM
Digital strategy, B2B e-commerce, PIM, Corporate website, Design, Technical implementation