Looking for a modern and efficient partner
The heart of Beely's business is iBeely, which includes the website, online store, and the ecosystem built around the business. In addition to the brand, iBeely is the company's most important competitive and differentiating factor. As the company aims to offer the most advanced digital ecosystem in the industry, it needs modern tools and systems to support its business.
With these considerations in mind, Beely set out to find suitable technology to support sales and business growth.
"We were looking for a modern, forward-thinking, efficient, and scalable service that is in tune with the times. Internationality and localization were also important criteria. On the other hand, cost-effectiveness was, of course, crucial," says Pigg.
In terms of technology choices, Beely made the decision not to customize everything but to bring ready-made components around the core, supporting the specific features of Beely's business. Salesforce was chosen as the technology.
As a partner, Beely chose Biit. Previous references and an understanding of the business were crucial factors in the decision-making process.
"The role of Biit has been most evident in the project by having a person from Biit who understands our business well," Pigg mentions.