With assistance from twoday, the Geological Survey of Finland (GTK) implemented solutions that create environmentally and socially sustainable economic development in Finland.
GTK wanted to strengthen customer operations and customer understanding. As part of the strategy implementation, GTK defined a comprehensive service model for customer work at the beginning of 2020. The key components of the service model included customer segmentation, care models, customer feedback processes, and a customer activity monitoring model.
Microsoft Dynamics 365 was chosen as the technical implementation platform for guiding daily customer work according to the service model, and twoday was selected as the partner based on a competitive tender. The choice of partner was particularly influenced by a high-quality and credible project plan as well as strong evidence of delivering similar CRM solutions.