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The leading chain in Norway for a wide range of products. offers its customers a wide range of its own brands and brand names across over 12 product categories.

With approximately 280 stores across Norway, Europris is spread nationwide. These stores are key to their robust omni-channel strategy, coupled with a strong online presence on Adobe Commerce, customer clubs, and eCRM solutions. sin forside, vist i nettleseren på en Macbook.

Europris + twoday

As a long-standing partner with Magento 1, it was natural to collaborate when was to be launched on what was Magento 2, now Adobe Commerce.

As a chain with a wide range of products, there is a strong focus on seasonal campaigns, deals, discounts, and diverse offerings. With the built-in Page Builder, B2B functionality, and the ability to schedule campaign publication (without having to log in on Christmas Day), the choice fell on Adobe Commerce.

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Europris is one of the country's largest and fastest-growing retail chains and one of the few Norwegian retail companies listed on the Oslo Stock Exchange. The discount chain has approximately 280 stores across Norway, along with an online store. The company generates an annual turnover of over 10 billion Norwegian kroner and has around 3000 employees. Some focus areas include sustainability, digitalization of the entire business, and strong growth in digital platforms. The goal is that 'both customers, employees, owners, and the environment should get more out of it.'

“Click & Collect’ wouldn't have been possible if it hadn't been for twoday leading the development in close collaboration with our cross-functional team to get the solution up and running quickly. The response has been tremendous. Click & Collect has seen an increase of 348% since the solution was launched.”

Hege Gåsdal
Ecommerce Manager in Europris

Selected features

  • Integrated omnichannel customer club (MER), with real-time offers and discount calculations.
  • Customer-specific offers and discounts based on preferences or purchase history.
  • Integration with customer club and receipts (genuine omnichannel experience, customers get the same discounts in physical stores as online)
  • B2B solution with real-time credit check and credit limit
  • Shipping calculations, and buy online, pick up in-store.
  • Click & Collect for reservations
  • Real-time product updates from PIM, inventory updates, and price changes from datalake / integration platform.
  • Integration with tradesolution for allergens and product declarations
  • Integration with Fotostation
  • Scheduled landing page changes and advanced planning of price changes.
  • Hosting on Amazon Web Services.
  • RabbitMQ and Varnish