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The expert on hunting, fishing, and outdoor life


Since 1991, Frilufts­magasinet has been delivering products for hunting, fishing, and outdoor life, chosen by outdoor enthusiasts who love the products themselves.

With a modern, lightning-fast experience, Frilufts­magasinet meets the expectations of both existing and new customers – on the Nordic region's first Progressive Web App (PWA) with Adobe Commerce Cloud.

Macbook og mobil med på skjermene sine.

Friluftsmagasinet + twoday

We both advise and implement for Frilufts­magasinet's online store, focusing on their PWA frontend for Adobe Commerce Cloud. With a vast majority of customers today giving them top scores for perceived speed and Net Promoter Score, they can plan their next weekend trip up to the mountains.

With a PWA solution, Frilufts­magasinet can think outside the box and explore new and existing opportunities for user experiences. In the future, you might see functionality borrowed from apps, such as push notifications and offline browsing.

To svevende mobiler med hver sin side fra på skjermen. needed to move to a new, modern platform after many years on Magento 1. Friluftsmagasinet, with its insights about the target audience and its expertise in hunting, fishing, and outdoor life, chose twoday as its technology partner. Together, we laid the foundation for architecture and user experience.

— It seemed perfect, fast, and simple. So simple that there's no chance to change your mind.

User feedback

Selected features

  • Adobe Commerce Cloud
  • Wide range of labels to highlight products
  • Markers and 'ghosts' for elements counteracting Cumulative Layout Shift (CLS)
  • Microinteractions in the brand's spirit, such as during loading
  • Real-time stock status from online store and physical shops
  • Return Merchandise Authorization (RMA),  with a separate frontend
  • Custom progress stripe for free shipping
  • Category Boxes
  • Custom Click and Collect frontend
  • Klarna Checkout with PWA support
  • Google Tag Manager with PWA support
  • Customer reviews from Lipscore
  • Customer chat and service system from Zendesk
  • Digital customer newspaper from iPaper
  • Utilizes Amazon Web Services (AWS) for solution hosting